We live in a time often heralded as the golden age of creative democracy. Due to that most profoundly affecting of inventions, the internet, people can now not only express themselves, they can expose themselves too. Nowhere is this truer than in music.
Cheap, easy to use software such as Reason or Fruity Loops has proliferated over recent years, often as a result of piracy mirroring that within music itself. Combine this with the resultant ‘unsigned bands’ and social networking sites, plus thousands of music blogs, and people can stop dreaming about being a musician and actually become one.
All very well, you might think. All those undiscovered stars in their bedrooms, finally given voice. The reality is rather less romantic. Despite claims, there hasn’t been a flurry of new internet stars. Lily Allen was signed well before her label cleverly used Myspace as a marketing tool, and the story of Sandi Thom is too well worn to repeat. Instead, there is now a glut of third-rate music clogging up bandwidth, and ironically making it harder for singular voices to be heard.
One important thing has been forgotten in this new era, namely; that it being difficult to be a musician is part of the point. Artistry involves as much nous as it does talent, and having the vision, drive and determination to make it to the top, to find the exposure and to distinguish oneself, are part of what makes artists great. In a perfect world, art and politics are alike. Either by votes or hard earned cash, we elect those voices that ring truest, that speak to and about us in the most eloquent manner. In neither arena should everyone be talking at once.
When music has been democratised to the nth degree, the results haven’t been pretty. Punk – a movement close to my heart – encouraged anyone who fancied a go to pick up a guitar whether they sounded good or not. As a result, for every Sex Pistols or X-Ray Spex there were a hundred Generation X’s.
More recently, the visceral brilliance of grime quickly sunk under the weight of flabby, 15-strong crews, massed around and envious of their single talented member, eager to claw the microphone from them. Kano and Jammer came from N.A.S.T.Y crew; I’d be hard pressed to name another musician from the entourage.
If this all sounds a bit negative, there is good reason. The value of music has plummeted in this saturated market. Visit any fashionable blog and you’ll find a plethora of oh-so-current but entirely forgettable songs, re-edits and bootlegs, all available for free as MP3s. Like cheap sweets, they’re empty of artistry, providing a quick thrill before they sink into oblivion and leave a bad taste in the mouth. Addictive and unsatisfying, they’re good enough to download but not good enough to buy.
Worst of all, they spread the idea that music is disposable and thus should be free. The truth is that real artists are worth every penny.