
I never thought I'd become such a fan boy of Bret Easton Ellis. I was so put off his books by people reading them for the gore at school that I nearly never gave them a chance. I assumed they'd be shock-lit without much else to offer. It was only when someone persuaded a friend of mine with similar views to read Lunar Park, and he persuaded me, that I realised what I'd been missing. That book was virtuosic; a post-modern experiment in self positioning, a deeply gripping ghost story, and finally a moving, redemptive book about a father. To do all that in one book is really about as good as it gets.
So anyway, I'm enjoying the hype machine winding up around the new book, a sequel to his first, 'Less Than Zero.' There's tweeting happening every day, interviews and a new website - with an
excerpt. Read it this morning, and it had the desired effect on me.
As so much of my job involves - dare I say it - marketing, it's been interesting to see the 'campaign' around Imperial Bedrooms unfolding. They're doing exactly what we try to do with records; big social network campaign, new site, online tasters, tour, competitions... Doing it quite well, too.